Lifta | TVC-Production

Profile

We are proud. Really proud. In spring this year, our first CGI/AI-based TV advert went live - at prime time, directly before the news on ARD. A moment that felt like an accolade for us. The project, realised for our client Lifta from Cologne, was extraordinary in many respects. We used state-of-the-art CGI technology to create various room situations completely digitally - and combined them seamlessly with real people on film. The special thing about it: in each of these virtual rooms we see the same actors and protagonists, perfectly integrated, realistically staged, down to the smallest detail. And then came the icing on the cake: In the TV advert, the main model even moves within the CGI-generated rooms - completely naturally, realistically and vividly. A real statement for what is possible today with AI, CGI and creative vision. A huge thank you to Lifta for their trust, courage and journey together. This project was not just a milestone - it was a glimpse of the future. WOW. This is CGI, this is AI. This is emotions4life.