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For Fissler, we used CGI to showcase the entire ShadowLine Professional Collection down to the smallest detail. The aim was to visually convey the high-quality workmanship, striking design and professional standards of the collection. In addition to precisely crafted product shots, we created a series of high-quality CGI films that show the products from new perspectives and impressively showcase their functionality, materiality and performance. The moving image formats were used specifically for marketing purposes – from digital campaigns and social media to POS and presentation applications. Through the complete CGI implementation, we were able to achieve maximum visual control, the highest consistency across all media and a particularly strong, modern brand impact. Translated with DeepL.com (free version)