V-Zug - Premium content for premium household appliances

V-Zug is a regular guest at the emotions4life studios in Herford to produce high-quality content - a partnership of equals with premium standards. "The recordings for V-Zug were and are challenging on several levels," explains emotions4life founder Tino J. Röse. "First of all, we weren't planning a disposable backdrop, but a fully functional, customised real wood kitchen - with water and electricity connections and digital integration of all appliances into a smart home world." At the same time, the perfectionist from Herford had to take into account the different installation grid widths: 55 centimetres in Switzerland versus 60 centimetres in Germany. This required a largely variable set-up to enable the rapid replacement of a wide variety of devices. The emotions4life crew invested around six months of preparation time, from taking over the project management and planning to the first shoot in the finished set. In addition to the actual shots, the Herford-based company takes care of the entire range of services right through to the fine-tuning of the material by its own post-production team. "Such a comprehensive service package is valuable for the client as it saves time and coordination," summarises Tino J. Röse. Roland Graf, Head of Global Marketing at V-Zug and initiator of the collaboration, sees another USP in the Herford-based premium provider that he had previously missed: "We operate in a very high-quality segment with our products, which makes the search for suitable partners challenging. emotions4life and we speak the same language, however. We have a very similar inner attitude, the same appreciation - both for great products and with regard to the cooperation in the project. This allowed us to quickly gain trust, and emotions4life has since rewarded this trust with outstanding results."